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VOL. 13, ISSUE 4 (2026)
Business strategies for the healing industry from a holistic health perspective in the AI era
Authors
Lung-Tan Lu
Abstract
With the rapid penetration of digital health technologies and the
structural upgrading of global health demands, the healing industry—centered on
the philosophy of holistic health—has become one of the most dynamic emerging
fields in the digital era. Unlike the passive model of traditional medicine,
which centers on disease treatment, the healing industry is oriented toward
proactive health management and covers four dimensions: physical, mental,
spiritual, and social health. Driven by artificial intelligence (AI), it is
undergoing profound changes in service forms and business models. Using
literature analysis and integrative research methods, this paper systematically
constructs a four-dimensional “body–mind–spirit–social” analytical framework
for the holistic health industry based on academic literature on digital health
and healing technologies. It examines industrial development, AI application
pathways, and business innovation models in each dimension. The study finds
that generative AI, wearable sensing, and immersive extended reality are
reshaping the value chain of the healing industry, enabling large-scale
personalized health services and moving health services from institutional
settings to daily life and from standardization to precision. At the same time,
technological empowerment brings governance challenges, including data privacy,
algorithmic bias, blurred professional boundaries, and widening health
inequalities. The paper concludes with recommendations for industry management,
policy regulation, and social participation, arguing that the sustainable
development of the healing industry must return to the essence of holistic care
and achieve a dynamic balance between technological innovation and risk
governance.
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Pages:68-79
How to cite this article:
Lung-Tan Lu "Business strategies for the healing industry from a holistic health perspective in the AI era". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 4, 2026, Pages 68-79
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