The
rapid advancement of digital technologies has significantly reshaped the
landscape of entrepreneurship, offering new opportunities for women
entrepreneurs to achieve economic independence and social empowerment. This
study explores the role of digital transformation in enhancing women’s
entrepreneurial capabilities while addressing the persistent challenge of
maintaining work-life harmony. Despite increased access to digital tools such
as e-commerce platforms, social media marketing, and financial technologies,
women entrepreneurs often face barriers including digital illiteracy, limited
access to resources, and role conflicts between professional and personal
responsibilities.
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