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VOL. 13, ISSUE 2 (2026)
Technology- driven empowerment: Enhancing work & life equalization among Women Entrepreneurs
Authors
Dr. R Shiddharthy, Dr. R Gayathri
Abstract

The rapid advancement of digital technologies has significantly reshaped the landscape of entrepreneurship, offering new opportunities for women entrepreneurs to achieve economic independence and social empowerment. This study explores the role of digital transformation in enhancing women’s entrepreneurial capabilities while addressing the persistent challenge of maintaining work-life harmony. Despite increased access to digital tools such as e-commerce platforms, social media marketing, and financial technologies, women entrepreneurs often face barriers including digital illiteracy, limited access to resources, and role conflicts between professional and personal responsibilities.

This paper identifies these challenges and proposes a solution framework centered on digital skill development, flexible work models, and supportive policy interventions. The integration of digital platforms enables women to manage businesses remotely, optimize time, and balance domestic responsibilities more effectively. Furthermore, mentorship programs, online training, and government-backed digital initiatives can bridge knowledge gaps and foster inclusive growth. The study concludes that digital transformation, when supported by targeted capacity-building measures and institutional support, can significantly empower women entrepreneurs while promoting sustainable work-life equalization.
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Pages:232-238
How to cite this article:
Dr. R Shiddharthy, Dr. R Gayathri "Technology- driven empowerment: Enhancing work & life equalization among Women Entrepreneurs". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 2, 2026, Pages 232-238
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