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VOL. 13, ISSUE 2 (2026)
A Study on prospects and problems of first generation women entrepreneurs in Tiruchengode Town
Authors
Dr. J Priyadharshini, Dr. Ezhilvani C M
Abstract

Entrepreneurs play a key role in economic development of any nation. They have skills and good new ideas to market and make the right decisions to make the idea. In this dynamic world, women entrepreneurs are a significant part of the global expedition for sustained economic development and social progress. The educated Indian women have to go a long way to achieve equal rights and position because traditions are deep rooted in Indian society where the sociological set up has been a male dominated one. Despite all the social hurdles, Indian women stand tall from the rest of the crowd and are applauded for their achievements in their respective field. The transformation of social fabric of the Indian society, in terms of increased educational status of women and varied aspirations for better living, necessitated a change in the life style of Indian women. She has competed with man and successfully stood up with him in every walk of life and business is no exception for this. These women leaders are assertive, persuasive and willing to take risks. They managed to survive and succeed in this cut throat competition with their hard work, diligence and perseverance.

The present paper endeavours to study the problems and prospects of first generation women entrepreneurs, concept of women entrepreneur –Reasons women become entrepreneurs -Reasons for slow progress of women entrepreneurs in India - suggestions for the growth of women entrepreneurs - schemes for promotion & development of women entrepreneurship.
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Pages:195-199
How to cite this article:
Dr. J Priyadharshini, Dr. Ezhilvani C M "A Study on prospects and problems of first generation women entrepreneurs in Tiruchengode Town". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 2, 2026, Pages 195-199
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