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VOL. 13, ISSUE 2 (2026)
Consumer awareness of health insurance policies purchased through online platforms
Authors
R Selvi, Dr. S Chandravathananila
Abstract
Health insurance has
become a necessity in today’s world due to rising medical costs and uncertainty
in health conditions. With the growth of digital platforms, online purchase of
health insurance policies has increased significantly. However, awareness among
consumers regarding these online insurance products remains uneven. This study
aims to analyze the level of awareness of health insurance policies purchased
online among 300 respondents. The research identifies factors influencing
awareness, sources of information, challenges faced, and customer perceptions.
The findings reveal that while awareness is increasing, there exists a gap
between awareness and actual understanding and usage of online health
insurance.
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Pages:125-128
How to cite this article:
R Selvi, Dr. S Chandravathananila "Consumer awareness of health insurance policies purchased through online platforms". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 2, 2026, Pages 125-128
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