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VOL. 13, ISSUE 2 (2026)
Customer peception on Artificial Intelligence (AI) In banking sector of Chennai
Authors
S Ananthi, Dr. S Chandravathananila
Abstract
By enhancing productivity and customer
satisfaction, artificial intelligence (AI) is significantly changing the
banking industry. This study looks at how customers in Chennai's banking
industry see artificial intelligence. The study focuses on consumer knowledge,
usage, and happiness with AI-based services including chatbots and automated
systems. A systematic questionnaire was used to gather primary data from 100
respondents. For interpretation, straightforward percentage and descriptive
analysis techniques were applied. The results show that the majority of
consumers are aware of AI and utilize it for quicker and more convenient
financial services. Consumers generally see AI favorably, particularly when it
comes to effectiveness and service quality. Data security and a lack of human
interaction are still issues, though. The analysis comes to the conclusion that
banks.
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Pages:148-151
How to cite this article:
S Ananthi, Dr. S Chandravathananila "Customer peception on Artificial Intelligence (AI) In banking sector of Chennai". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 2, 2026, Pages 148-151
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