Purpose: This study aims to investigate how employee
motivation in emerging firms is affected by Corporate Social Responsibility
(CSR) efforts. The goal of the study is to comprehend how employee intrinsic
and extrinsic motivation are impacted by involvement in CSR initiatives,
perceptions of company ethics and CSR-related communication.
Designs/methodology/approach: The research design used in the study is
descriptive. A standardized questionnaire with Likert scale questions will be
used to gather primary data from 150–200 workers of startups engaged in CSR
projects. Journals, prior research, and corporate CSR reports will be the
sources of secondary data. To assess the connection between CSR initiatives and
employee motivation, data analysis will use correlation, mean score, and
percentage analysis.
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