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VOL. 13, ISSUE 2 (2026)
The adoption of digital payment system and its effect on young consumers’ spending behaviour in Chennai
Authors
Dr. T Sivakumar, Punitha Harshini R
Abstract

Aim/Purpose: The purpose of the study is to assess the use of digital payment systems and evaluate their influence on the spending behavior of young customers.

Design/Methodology/Approach: The study adopts a quantitative design utilizing primary data gathered via a structured survey. A simple random sampling method was employed to identify young customers, with a sample size of 230 respondents found appropriate. The acquired data were evaluated utilizing statistical methods including percentage analysis, descriptive statistics, t-tests, and ANOVA to investigate the correlation between digital payment adoption and spending behaviour.

Findings: The study found that 64.3 percent of the respondents agreed that Digital Payment apps encourage young consumers to shop more through offers and cashback.

Research Limitations/Implications: Limited to a specific group of respondents, the study may not represent the population. The findings may be biased due to self-reported data. However, the study helps businesses, financial institutions, and policymakers understand consumer behaviour and promote responsible digital payment use.

Originality/Value: This study enhances understanding by examining the influence of digital payment uptake on the expenditure patterns of young customers. It offers insights into the impact of technical breakthroughs on financial behaviors and consumer trends in the digital age.
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Pages:106-110
How to cite this article:
Dr. T Sivakumar, Punitha Harshini R "The adoption of digital payment system and its effect on young consumers’ spending behaviour in Chennai". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 2, 2026, Pages 106-110
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