Aim/Purpose: The purpose of the study is to assess the use of digital payment
systems and evaluate their influence on the spending behavior of young
customers.
Design/Methodology/Approach:
The study adopts a quantitative design utilizing primary data gathered
via a structured survey. A simple random sampling method was employed to
identify young customers, with a sample size of 230 respondents found
appropriate. The acquired data were evaluated utilizing statistical methods
including percentage analysis, descriptive statistics, t-tests, and ANOVA to
investigate the correlation between digital payment adoption and spending
behaviour.
Findings: The study found that 64.3 percent of the respondents agreed that Digital
Payment apps encourage young consumers to shop more through offers and cashback.
Research
Limitations/Implications: Limited to a specific
group of respondents, the study may not represent the population. The findings
may be biased due to self-reported data. However, the study helps businesses,
financial institutions, and policymakers understand consumer behaviour and promote
responsible digital payment use.
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