Aim/Purpose: The purpose of the study is to assess the use of digital payment
systems and evaluate their influence on the spending behavior of young
customers.
Design/Methodology/Approach:
The study adopts a quantitative design utilizing primary data gathered
via a structured survey. A simple random sampling method was employed to
identify young customers, with a sample size of 230 respondents found
appropriate. The acquired data were evaluated utilizing statistical methods
including percentage analysis, descriptive statistics, t-tests, and ANOVA to
investigate the correlation between digital payment adoption and spending
behaviour.
Findings: The study found that 64.3 percent of the respondents agreed that Digital
Payment apps encourage young consumers to shop more through offers and cashback.
Research
Limitations/Implications: Limited to a specific
group of respondents, the study may not represent the population. The findings
may be biased due to self-reported data. However, the study helps businesses,
financial institutions, and policymakers understand consumer behaviour and promote
responsible digital payment use.
Please enter the email address corresponding to this article submission to download your certificate.
