Purpose: Through specific focus to the Mayiladuthurai District, this study attempts to examine the marketing tactics used to promote new fashion and trendy electronic devices like earbuds, neckbands, power banks, and tripods. It focuses on comprehending how consumer awareness, perception, and purchasing behaviour are influenced by contemporary marketing strategies, such as digital marketing, influencer endorsements, product design, and online reviews.

Design / Methodology / Approach: By applying primary data gathered from 280 respondents via a structured questionnaire, the study employs a quantitative research approach. Convenience sampling was used, and demographic traits and customer perceptions of different marketing tactics were examined by percentage analysis of the data.