The rapid growth of environmental concerns and rising fuel costs have accelerated the need for sustainable transportation alternatives, particularly in developing countries like India. Electric bikes (e-bikes) have emerged as a viable solution due to their eco-friendliness, cost-effectiveness, and ease of use. This study examines consumer awareness and perception towards electric bikes in Pollachi Taluk, a semi-urban region with a significant dependence on two-wheelers. The research aims to analyze the socio-economic profile of users, assess their level of awareness, and identify the key factors influencing their purchasing decisions.

Primary data was collected from 210 respondents using a structured questionnaire through a snowball sampling technique. The study employed statistical tools such as percentage analysis, Chi-square test, and Henry Garrett ranking method for data interpretation. The findings reveal that a majority of respondents are young, unmarried individuals from rural backgrounds, with awareness about e-bikes largely influenced by peer groups. While most users recognize the benefits of electric bikes and express satisfaction, factors such as battery backup, appearance, and environmental friendliness play a crucial role in shaping consumer preferences.

The study concludes that although the acceptance of electric bikes is increasing, challenges such as inadequate awareness, limited charging infrastructure, and high initial costs hinder wider adoption. It suggests that improved marketing strategies, infrastructure development, and policy support are essential to enhance consumer adoption. The research contributes to understanding the behavioral aspects of consumers towards sustainable mobility solutions in semi-urban India