A museum is an institution that cares for conservation and preservation of a collection of artefacts and other objects of scientific, artistic, cultural, or historical importance and makes them available for public viewing through exhibits that may be permanent or temporary (Phelan, S., et al 2020) ^[7]. Museums not only conserve or preserve the rich heritage of a region but also provide education on past lives and opportunities for future research. The science and technological museums in India under NCSM – National Council of Science Museums are the treasure houses of such scientific collections and providing scientific education to its visitors. This study examines the factors influencing visitor motivation at the Visvesvaraya Industrial and Technological Museum (VITM), Bengaluru. Science museums have evolved from static display spaces into dynamic learning environments, emphasizing engagement through interactivity. The primary objective of this research is to identify the major motives behind visitation to one such science museum that is VITM, Bengaluru.

A primary survey was conducted using a structured questionnaire, and 312 valid responses were collected from visitors at VITM. The data were analyzed using descriptive statistics and comparative analysis to understand visitor motivations and preferences. The findings reveal that Education, Curiosity, Tourism and Leisure are the dominant motives. The study also reveals that the particular segment of visitor and their motive are directly linked. Interactive exhibits were found to significantly enhance visitor engagement, satisfaction, and learning outcomes.