ARCHIVES
VOL. 13, ISSUE 1 (2026)
The obsession of south Asian cultures with skin whitening
Authors
Harleen Kaur, Dr. Shruti Avasthi
Abstract
South-Asian cultures have
long been associated with the skin whitening fad. People belonging to different
age groups are likely to use skin lightening creams in order to cater to their
body image issues. Despite increased awareness about the side effects
associated with the creams, people are still following the trend to make their
skin tone lighter a few shades. This article concisely discusses about the
factors contributing towards the obsession, the usage of fairness creams and
the common harmful skin lightening ingredients that guarantee skin lightening
but come with a cost.
Download
Pages:318-319
How to cite this article:
Harleen Kaur, Dr. Shruti Avasthi "The obsession of south Asian cultures with skin whitening". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 1, 2026, Pages 318-319
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.