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VOL. 13, ISSUE 1 (2026)
The role of financial literacy in the adoption of stock investment applications among Generation Z in Mumbai and Thane district
Authors
Deepika Rao
Abstract
This study explores how
financial literacy shapes the use and acceptance of stock investment
applications among Generation Z individuals (aged 18–28) residing in Mumbai.
Drawing upon frameworks from the Technology Acceptance Model (TAM), Unified
Theory of Acceptance and Use of Technology (UTAUT), and behavioral theories,
the research investigates how financial knowledge, trust, and user-friendliness
influence app adoption. The study follows a survey-based quantitative method
using structured questionnaires to collect primary data. The expected outcome
suggests that individuals with stronger financial understanding are more
confident, perceive lower risks, and are more likely to engage with stock
investment apps. The findings will assist fintech developers, educators, and
policymakers in promoting financial education and improving app usability to
encourage informed investment participation.
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Pages:327-330
How to cite this article:
Deepika Rao "The role of financial literacy in the adoption of stock investment applications among Generation Z in Mumbai and Thane district". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 1, 2026, Pages 327-330
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