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VOL. 13, ISSUE 1 (2026)
An analysis of sustainable practices in women-led green entrepreneurship in beauty salons
Authors
Abisha A, Dr. C L Jeba Melvin
Abstract
The
emergence of green entrepreneurship within the beauty salon sector has become
increasingly significant as women entrepreneurs incorporate sustainable
practices into their business operations. This study investigates the
sustainable practices adopted by women-led beauty salons, examining the
motivations and challenges that impact the implementation of eco-friendly
initiatives. Primary data were collected from a sample of 90 women salon
owners. The analysis employed descriptive statistics, Chi-Square tests, and
One-Way ANOVA. The results indicate that customer preference for natural and
chemical-free products serves as the most compelling motivator for adopting
green practices. Conversely, challenges such as the high cost of eco-friendly
alternatives and insufficient training resources persist. The study revealed a
generally high level of awareness regarding sustainable practices among women
salon entrepreneurs. However, the implementation of green practices varies
significantly according to the years of experience, with more seasoned
entrepreneurs demonstrating a greater efficacy in adopting
sustainability-oriented methods. These findings underscore the necessity for
training programs, affordable access to eco-friendly products, and
institutional support to enhance women-led green entrepreneurship in the beauty
sector.
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Pages:256-261
How to cite this article:
Abisha A, Dr. C L Jeba Melvin "An analysis of sustainable practices in women-led green entrepreneurship in beauty salons". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 1, 2026, Pages 256-261
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