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VOL. 13, ISSUE 1 (2026)
Price transparency as an operations capability and performance of selected paint manufacturing firms in Rivers State
Authors
Chukwuyem Precious Mormah
Abstract
This study investigates the impact of price transparency as an
operations capability on performance of selected paint manufacturing firms in
Rivers State. Objectives of the study were to examine how dimensions of price
transparency as an operations capability such as price clarity, price
consistency and price accuracy impact on performance. Using a correlational
research design, data were collected from 30 managerial respondents across 10 selected
paint manufacturing firms in Rivers State, using structured questionnaire designed
in four response options. Pearson Product Moment Correlation (r) was used for
the test of hypotheses via SPSS Version 25.0. The findings revealed that price
transparency as an operations capability positively and significantly impact on
performance of selected paint manufacturing firms in Rivers State. The study
concluded that price transparency as an operations capability enhances
performance in the manufacturing sector. The study recommended among others
that, paint manufacturing firms should clearly standardise and communicate
paint prices across all product grades and package sizes, to reduce customer
confusion thereby enhancing their market performance.
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Pages:105-109
How to cite this article:
Chukwuyem Precious Mormah "Price transparency as an operations capability and performance of selected paint manufacturing firms in Rivers State". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 1, 2026, Pages 105-109
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