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VOL. 13, ISSUE 1 (2026)
Application of sustainability marketing ideals to solid waste management & disposal techniques of developing cities
Authors
Nwankwo Nwabueze Luke, Mmamel Zita Uchenna
Abstract
Solid waste treatment and
disposal management has been a challenge to most developing cities owing to the
large volume of wastes generated in such cities as a result of population
growth and infrastructural inadequacies. This study explored how this challenge
can be transformed to opportunities toward achieving social, economic and
environmental sustainability. The research adopted observation and survey
methods as the technique for data collection, several dumpsters and landfill
sites where wastes are finally disposed were visited. The finding revealed that
a common practice existed among the landfill sites visited; wastes were
disposed unscientifically posing threat to health, social, economic and
environmental well-being of the inhabitants living close to the landfill sites.
The study concluded that waste generation is a potential which developing cites
have which can be harnessed to a profitable venture and means of creating jobs.
The researcher recommended that government should provide enabling environment
for investors to invest in transforming waste to wealth through recycling and
conversion by granting import duty reduction for machines and or tax exclusion
for the first few years.
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Pages:303-308
How to cite this article:
Nwankwo Nwabueze Luke, Mmamel Zita Uchenna "Application of sustainability marketing ideals to solid waste management & disposal techniques of developing cities". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 1, 2026, Pages 303-308
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