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VOL. 12, ISSUE 9 (2025)
Understanding eco-tourists' behavior: An analysis of motivational and influencing factors in Kollam District, Kerala
Authors
Dr. N Ramya
Abstract
This study explores the motivational and influencing factors of
eco-tourists in Kollam District, Kerala. Eco-tourism is a rapidly growing
sector that promotes environmentally responsible travel. Understanding
eco-tourists' behavior is crucial for sustainable development. This analysis
examines the primary and secondary factors influencing eco-tourists'
destination choices. Key factors include natural environment, climate,
historical sites, and scenic views. Socio-economic, environmental, and
technological factors also play a significant role. The study highlights the
importance of information and satisfaction in eco-tourism marketing. The
findings will be useful for tourism practitioners, service providers, and
industry professionals.
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Pages:92-97
How to cite this article:
Dr. N Ramya "Understanding eco-tourists' behavior: An analysis of motivational and influencing factors in Kollam District, Kerala". International Journal of Multidisciplinary Research and Development, Vol 12, Issue 9, 2025, Pages 92-97
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