Researchers chose Google Ads as the object of research because they were interested in finding out more about the reasons why brand equity Google Ads as an effort in their marketing strategy. This research aims to analyze how features and equity in Google Ads act as moderating variables in digital marketing, especially for Google Ads users on the Garudadigital.id website in Semarang City.

This research uses a sample of230 with the technique, namely purposive sampling with random sampling where each sample has the possibility of being selected. Meanwhile, the data used in the research is primary data and secondary data. In this case, short interviews will be conducted with Garudadigital.id employees and Google Ads users in Semarang City. Apart from that, it will also be calculated using correlation analysis and linear regression using SPSS.