Amidst the global energy crisis and the push for net-zero emissions, renewable energy sources like wind power are gaining prominence. This project aims to design an optimized vertical axis wind turbine (VAWT) to harness untapped wind energy generated by moving vehicles on highways. Wind energy is among the fastest-growing renewable sources, and highways present a viable opportunity due to consistent vehicle movement, traffic density, and high-speed airflow. A VAWT is selected over horizontal axis turbines due to its omnidirectional wind capture capability, eliminating the need for alignment with wind direction. This allows strategic placement on road medians to capture airflow from both lanes. Computational fluid dynamics (CFD) simulations are employed to analyze wind distribution patterns and average velocities induced by passing vehicles, ensuring optimal turbine positioning and design. Blade profile optimization is conducted using simulation tools to enhance aerodynamic efficiency, maximizing energy extraction. Additional considerations include mechanical and electrical efficiency, structural durability, and mitigation of environmental impacts such as noise and wildlife disruption. Through systematic design refinement, this project seeks to develop an efficient, sustainable solution for converting highway wind energy into electricity, contributing to renewable energy advancements.