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VOL. 12, ISSUE 2 (2025)
The impact of sales promotions on buyer behaviour
Authors
Sunkara Kalyan, Dr. Gowri Kusuma
Abstract
Sales promotions are among the best marketing strategies for
influencing the purchasing decisions of consumers. In this study, "The
Impact of Sales Promotions on Buyer Behaviour," the effects of various
promotional tactics, such as loyalty programs, coupons, discounts, and free
samples, on consumer choice are examined. It analyses major demographic
variables such as age, gender, and occupation to find the trends of responses
from customers for the promotional offers. Research says that price-based
promotions work best with younger consumers, whereas brand loyalty programs
influence working professionals to return. This research provides significant
information about how to make effective sales promotion strategies to enhance
market influence and customer involvement.
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Pages:85-89
How to cite this article:
Sunkara Kalyan, Dr. Gowri Kusuma "The impact of sales promotions on buyer behaviour". International Journal of Multidisciplinary Research and Development, Vol 12, Issue 2, 2025, Pages 85-89
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