This research examines “The impact of social media videos on brand awareness” focusing on how these videos enhance consumer engagement and brand recognition in a competitive digital landscape. The study involved participation in a video marketing campaign aimed at platforms like YouTube and other video platforms.

The report begins with an introduction to the significance of social media videos as powerful marketing tools that leverage visuals, sound, and storytelling to create memorable brand experiences. It explores various strategies brands employ to effectively utilize video content, analysing consumer behaviour and perceptions towards such marketing efforts.