Corporate
Social Responsibility (CSR) is becoming a crucial strategic tool for improving
a company's reputation, stakeholder relationships, and corporate culture,
rather than just a charitable endeavor. CSR is now a key element in creating a
positive workplace culture as businesses become more aware of the significant
influence it has on employee engagement. In order to create an atmosphere where
workers are inspired, in line with the company's values, and feel a sense of
ownership over their positions and the company's mission, the convergence of
CSR and employee engagement is essential. In addition to improving
organizational performance, this synergy fosters brand advocacy among staff
members, transforming them into ardent brand advocates. Organizations can
foster a healthy and inclusive workplace culture that increases employee
happiness, retention, and loyalty by coordinating CSR programs with employee
values. Additionally, this alignment fosters improved teamwork and
communication, which boosts output and creativity. Employee motivation,
business ethics, social responsibility programs, and sustainability practices
are just a few of the many facets of CSR's influence on employee engagement.
This paper is a modest attempt to study the impact of CSR on employee engagement.
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