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VOL. 12, ISSUE 12 (2025)
The impact of digital media on public opinion: A review study
Authors
Mohammed Junaid ahmed, Mariya Fatima, Farhat Naaz, Dr. Ashfaq Hussain, Dr. MD Arshad Ur Rahman, Kasturi Bangla Vanitha, Mohd Arif Hussain
Abstract
We examine the profound influence of digital media on public opinion
through this systematic literature review, focusing on social media platforms,
algorithmic personalization, misinformation dynamics, and participatory
empowerment amid rising concerns over polarization and democratic erosion. We
draw on a PRISMA-guided synthesis of 12 core studies from 2020–2025,
complemented by bibliometric analysis of 215 records from Scopus, to trace
digital media's evolution from interactive tools to opinion-shaping forces. We
highlight algorithms' role in fostering echo chambers, accelerating
disinformation, and enabling grassroots activism. Our key findings reveal
exponential publication growth (142 in 2025 alone), dominance of communication
disciplines (72% of outputs), and influential themes such as algorithmic bias
(85% of studies) and media literacy interventions (67% efficacy). We underscore
global disparities in impact (88% in North America vs. 76% in Asia-Pacific) and
digital media's potential for inclusive discourse, although gaps in regulatory
frameworks and youth vulnerability persist. For democratic societies, we
identify implications including 20–35% increases in civic engagement and risk
reductions via literacy programs, positioning digital media as a bridge between
connectivity and informed citizenship. This study offers practitioners and
scholars a roadmap, as we advocate hybrid fact-checking models to advance
resilient public opinion formation.
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Pages:1-8
How to cite this article:
Mohammed Junaid ahmed, Mariya Fatima, Farhat Naaz, Dr. Ashfaq Hussain, Dr. MD Arshad Ur Rahman, Kasturi Bangla Vanitha, Mohd Arif Hussain "The impact of digital media on public opinion: A review study". International Journal of Multidisciplinary Research and Development, Vol 12, Issue 12, 2025, Pages 1-8
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