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VOL. 12, ISSUE 1 (2025)
Retaining talented employees through the employer branding
Authors
Dr. Pappu Kumar Paswan
Abstract
Employer branding is a tactic used by
businesses to attract top personnel, both present and prospective. Employer
brand is the perception that existing workers and important stakeholders have
of a company as a wonderful place to work. Attracting top people and reducing
attrition are made simple with a strong employer brand. Corporate branding are
highly supported by the employer brand, and vice versa. In light of this, a
little effort has been made to outline several facets of employer branding as a
means of luring, engaging, and keeping skilled workers in a company.
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Pages:4-6
How to cite this article:
Dr. Pappu Kumar Paswan "Retaining talented employees through the employer branding". International Journal of Multidisciplinary Research and Development, Vol 12, Issue 1, 2025, Pages 4-6
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