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VOL. 11, ISSUE 7 (2024)
Application and adoptability of salesforce.com CRM in banking industry
Authors
Saheba Khanam
Abstract
The traditional goal of selling strategies is achieved through the
expansion of latest customers; customer loyalty becomes the most goal of
customer relationship management. It is usually more beneficial and fewer
costly to stay existing customers who shop regularly and in large volumes than
to constantly attempt to find new customers. If you know your customers, you
will be enabled to serve them in a better way keeping them loyal for a longer
duration. This is the main theme of Customer Relationship Management (CRM).
Customer relationship management is used to define the process of creation and
maintain relationship with business consumers. CRM act as a process for
customer identification, attraction, differentiation and retention. CRM
integrate firm’s entire supply chain to make customer value at every step, either
through increased benefits or lowered costs. It leads to higher profits through
increased business from a firm’s customer base.
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Pages:125-131
How to cite this article:
Saheba Khanam "Application and adoptability of salesforce.com CRM in banking industry". International Journal of Multidisciplinary Research and Development, Vol 11, Issue 7, 2024, Pages 125-131
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