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VOL. 11, ISSUE 7 (2024)
Customer satisfaction and behavioral intentions of Indian customers about the E– service quality of Indian travel websites: An empirical study
Authors
Ajay
Abstract

This study investigates the relationship between e-service quality, customer satisfaction, and behavioral intentions among Indian customers using travel websites. Data was collected from 500 respondents through an online survey. The results indicate that dimensions of e-service quality, particularly website design, reliability, responsiveness, and security, significantly influence customer satisfaction. Furthermore, customer satisfaction is found to be a strong predictor of behavioral intentions, including repeat purchases and positive word-of-mouth. These findings offer valuable insights for online travel agencies in enhancing their service quality to improve customer satisfaction and foster positive behavioral intentions.

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Pages:82-85
How to cite this article:
Ajay "Customer satisfaction and behavioral intentions of Indian customers about the E– service quality of Indian travel websites: An empirical study". International Journal of Multidisciplinary Research and Development, Vol 11, Issue 7, 2024, Pages 82-85
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