This study investigates
the relationship between e-service quality, customer satisfaction, and
behavioral intentions among Indian customers using travel websites. Data was
collected from 500 respondents through an online survey. The results indicate
that dimensions of e-service quality, particularly website design, reliability,
responsiveness, and security, significantly influence customer satisfaction.
Furthermore, customer satisfaction is found to be a strong predictor of
behavioral intentions, including repeat purchases and positive word-of-mouth.
These findings offer valuable insights for online travel agencies in enhancing
their service quality to improve customer satisfaction and foster positive
behavioral intentions.
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