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VOL. 11, ISSUE 6 (2024)
An investigation into the hazards of hawking as a marketing strategy: A perspective of traders in Lagos
Authors
Haruna Sayyid Ismaila
Abstract
The study investigates the hazards of hawking
as a marketing strategy for trader who hawk their wares in Lagos and its
environs. The study adopted descriptive survey design to purposively sample 140
street hawkers in Lagos and its environs. The data were gathered from the
respondents at the hawking sites using a structured interview guide and the
data analysis was carried out using SPSS version 20. The reason given for using
hawking as a marketing strategy were that, goods are bought easily with hawking,
hawkers sell more compared to been at one place, hawkers makes goods available
to more customers, goods are bought early, hawking is done to meet sales
target, among others. Also, fatigue/tiredness, malaria attack, rain beaten, involvement
in an accident robbery attack, among others were some of hazards faced by using
hawking as a marketing strategy. Policy implications and directions for future
studies were presented
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Pages:19-24
How to cite this article:
Haruna Sayyid Ismaila "An investigation into the hazards of hawking as a marketing strategy: A perspective of traders in Lagos". International Journal of Multidisciplinary Research and Development, Vol 11, Issue 6, 2024, Pages 19-24
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