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VOL. 11, ISSUE 6 (2024)
Impact of pricing strategies on organizational sales performance of telecommunication firms in Angola
Authors
Leroy Muandumba Jose
Abstract
The study investigates the impact of pricing
strategies on organizational sales performance of telecommunication firms in
Angola. Both the purposive and convenient sampling technique was employed to
gather data from 250 respondents from 2 telecommunication firms IN Luanda. The
Statistical Package for the Social Sciences (SPSS) version 21 was used as the
Karl Pearson Product Moment Correlation Coefficient analysis was used to
ascertain the relationship between the dependable and independent variables. The
study’s results indicated a significant positive relationship between all the
three pricing strategies i.e. competitive pricing, penetration pricing,
psychological pricing and organizational sales performance. However, the
strength of Penetration Pricing was the strongest 82.0%, followed by
psychological pricing was stronger 78.40%, and competitive pricing 68.0%
respectively. Managerial implications and directions for future studies were
discussed.
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Pages:6-12
How to cite this article:
Leroy Muandumba Jose "Impact of pricing strategies on organizational sales performance of telecommunication firms in Angola". International Journal of Multidisciplinary Research and Development, Vol 11, Issue 6, 2024, Pages 6-12
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