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VOL. 11, ISSUE 5 (2024)
The impact of online marketing strategy on conversion and revenue growth
Authors
Abdulwahid Adam Fadlallah, Al Bager A Al Bager, Mozamel M Saeed
Abstract
The SMEs are not keeping pace with digital
advancement, primarily because of a lack of knowledge about online marketing
and a lack of adequate infrastructure. The purpose of this
study was to find out if Sudan SMEs are adopting online marketing to increase
their conversions and revenue growth. The research conducted 13 semi-structured
interviews of 16 managerial position people working at SMEs in Sudan. The data
was collected after conducting semi-structured thematic interviews. The purpose
of the interviews was to learn the firms' online marketing activities, the use
of digital channels, and their problems in terms of usage. A qualitative
content analysis approach was carried out to provide clarity to the usage of
online marketing and the barriers. To sum up the study's findings, this assumption
cannot be denied that a lot of SMEs are not using the online means of marketing
their products and services. They cannot fully make use of all the
opportunities that are there for them to exploit.
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Pages:103-107
How to cite this article:
Abdulwahid Adam Fadlallah, Al Bager A Al Bager, Mozamel M Saeed "The impact of online marketing strategy on conversion and revenue growth". International Journal of Multidisciplinary Research and Development, Vol 11, Issue 5, 2024, Pages 103-107
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