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VOL. 11, ISSUE 5 (2024)
Product and service development in a strategic alliance: A quantitative analysis
Authors
Abdulwahid Adam Fadlallah, Mozamel M Saeed
Abstract
There is a need for more research on how
multinational corporations can effectively serve their customers. This study
aims to see if Manufacturing Multinational Enterprises (MMNEs) will boost their
servitization results by collaborating with Knowledge-Intensive Business
Service (KIBS) firms and developing products and service in the strategic
alliance. The study also discusses human resource management's centralized
decision as a systemic method for addressing development and service unit
alignment loss. Survey responses from about 260 MMNEs were gathered in
collaboration with an industry partner for the preliminary research results.
The findings revealed that cross-border strategic partnerships and knowledge
policy centralization are crucial for product-service innovation.
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Pages:5-11
How to cite this article:
Abdulwahid Adam Fadlallah, Mozamel M Saeed "Product and service development in a strategic alliance: A quantitative analysis". International Journal of Multidisciplinary Research and Development, Vol 11, Issue 5, 2024, Pages 5-11
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