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VOL. 11, ISSUE 3 (2024)
Health factors in tourism assessing the influence on food preferences and tourists' satisfaction
Authors
Mohd Yunus Khan, Gaurav Bathla
Abstract
This study scrutinizes how health aspects in tourism interplay with
food preferences and tourists' satisfaction. It delves into the influence of
health considerations on food choices during travel and their pivotal role in
shaping culinary preferences amid vacations. Moreover, the study explores
whether actively seeking wholesome food options while journeying bolsters
satisfaction with their accessibility, quality, and variety. It examines how a
destination's reputation for health-focused fare can reshape travel plans.
Additionally, the research gauges the impact of navigating challenges in
sourcing nutritious food on tourists' satisfaction levels. It explores the
inclination to pay extra for healthier options and the potential sway of
augmented information from tourism entities on preferences and satisfaction.
Statistical tools like chi-square tests and regression analysis, drawn from 251
responses, are deployed to ascertain relationships. Significance is gauged at a
95% confidence level, with p-values under 0.05 signifying weighty
relationships. This study seeks to proffer invaluable insights into health's
role in shaping preferences and satisfaction in tourism, guiding stakeholders
in formulating strategies to cater to health-conscious travelers, elevate
satisfaction, and encourage sustainable, health-driven food choices in the
tourism sector.
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Pages:44-50
How to cite this article:
Mohd Yunus Khan, Gaurav Bathla "Health factors in tourism assessing the influence on food preferences and tourists' satisfaction". International Journal of Multidisciplinary Research and Development, Vol 11, Issue 3, 2024, Pages 44-50
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