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VOL. 11, ISSUE 12 (2024)
A brief study on digital marketing
Authors
Om Prakash Maurya, Dr. Ram Surendra Yadav
Abstract
The promotion of goods or services through digital technologies,
primarily the Internet but also mobile devices, display ads, and other digital
media, is known as digital marketing. The rise of digital marketing in the
1990s and 2000s has altered how companies and brands use technology for
marketing. Digital marketing campaigns are growing more common and effective as
digital platforms are integrated more and more into marketing strategies and
daily life, and as consumers use digital devices rather than going to physical
stores. The importance of digital promotion for consumers and marketers is the
main focus of this editorial. Based on the company's sales, we closely examine
the outcome of digital marketing. To obtain a clear picture of the current
study, the opinions of 70 respondents were gathered.
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Pages:26-30
How to cite this article:
Om Prakash Maurya, Dr. Ram Surendra Yadav "A brief study on digital marketing". International Journal of Multidisciplinary Research and Development, Vol 11, Issue 12, 2024, Pages 26-30
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