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VOL. 10, ISSUE 7 (2023)
The impact of digital marketing on consumer buying behaviour on electronic goods in Coimbatore city
Authors
Dr. M R Chandrasekar, S D Janani
Abstract
The present study has empirically investigated the impact of digital marketing
on consumer buying behaviour of electronic goods in Coimbatore city. The
consumer have to consume various products in their day - to -day life.
Electronic products became essential in everyone’s life. without electronics
humans can’t do a simple task in their life like washing, cooking, bathing etc.
The usage of products depends upon their needs and wants. There are variety of
electronic products in the market. The selection and purchase of the products
depends upon the different behaviour which includes over time, variability of
information from various sources, their preference to the particular product,
their utility etc. The use of digital marketing in purchasing the electronic
product is also an important factor in purchasing electronic product. The study
was undertaken to find out the buying behaviour of consumers in electronic
goods in Coimbatore city. The research design of this study is descriptive
research. The sample size was 125. Both primary and secondary data are
collected for the study.
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Pages:78-81
How to cite this article:
Dr. M R Chandrasekar, S D Janani "The impact of digital marketing on consumer buying behaviour on electronic goods in Coimbatore city". International Journal of Multidisciplinary Research and Development, Vol 10, Issue 7, 2023, Pages 78-81
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