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VOL. 10, ISSUE 7 (2023)
Impact of demographic factors on online purchase behaviour: An exploratory study of online buyers
Authors
Dr. Pankaj Sharma
Abstract
Online purchasing is the
most recent development in the world of E-commerce and will undoubtedly
influence future purchasing trends as well as the future of shopping in India. Most
businesses have made it possible for clients to purchase goods and services via
the Internet. All of the major brands are now presenting their items online.
Although the Indian market is fresh to this phenomenon, it is nevertheless seen
as a significant strategic market. With this in mind, this study has been
initiated to investigate the internet buying habits. Buyers' buying perceptions
are researched using numerous demographic parameters such as age, gender,
profession, qualification, and income. Buyers' buying perceptions are
researched using numerous demographic parameters such as age, gender,
profession, qualification, and income. Questionnaires
and Interviews were implemented to obtain primary data from respondents, and a sample
size of 270 people who responded is being collected. The quantitative and qualitative approaches were being used to conduct the research investigation. The study's findings,
after application of statistical test demonstrated that
demographic factors does not significantly influences the buyers purchase behavior. The results of the study
could be further used for seeing
the impact in different cities of India.
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Pages:52-55
How to cite this article:
Dr. Pankaj Sharma "Impact of demographic factors on online purchase behaviour: An exploratory study of online buyers". International Journal of Multidisciplinary Research and Development, Vol 10, Issue 7, 2023, Pages 52-55
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