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VOL. 10, ISSUE 5 (2023)
A brief evaluation of the E-commerce deployment in small and medium-sized enterprises
Authors
Sushmana
Abstract
Electronic innovations have changed corporate atmosphere and
competitiveness. Electronic commerce will affect consumers and marketers alike.
This change will affect both groups. This change will affect customers and
marketers. India is likewise experiencing a major corporate transformation. As
a consequence, many organisations have started to concentrate on e-commerce
operations, and some have been able to reap many benefits from them. In today's
hypercompetitive economic environment, small and medium-sized firms (SME) must
leverage electronic technology to gain market share from large organisations.
E-commerce is more than just a tool a company may utilise to improve its SOPs.
E-commerce is a new business model with several benefits. The issue is driving
a major shift in firm management practises. Globally, company management has
changed, and India is no exception. This forces people to face difficulties.
Thus, before adopting e-commerce, businesses must assess their challenges. This
research seeks to identify the biggest obstacles to small and medium-sized
enterprises embracing e-commerce. This study uses a descriptive survey and
correlational analysis to apply its results.This study included managers and
other professionals from enterprises in Bushehr, Iran, an industrial city. 157
people were sampled from 86 businesses. Easy sampling got it. A questionnaire
collected data. Cronbach's alpha coefficient verified the questionnaire's
content validity and reliability. Structural equation modelling, partial least
squares, and smart PLS software assessed the data. E-commerce developed due to
internet use, which also helped the firm flourish. This alternative business
model has grown in popularity, especially among startups. Organisational
hurdles, technical barriers, and environmental barriers—all external effects on
technology—have affected the two initial variables of the technology acceptance
model, usefulness and perceived ease, and the expected associations between
these variables have been validated. Startups particularly. This paper
describes modern e-commerce and examines recent developments. This study will
also examine current internet commerce advances. This is why this research was
done. This study will examine the key elements needed to successfully adopt
e-commerce business models to achieve the aim. The Technology Acceptance Model
(TAM) linkages were confirmed. Perceived ease and usefulness affected attitude,
attitude affected intention, and intention affected use.
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Pages:79-83
How to cite this article:
Sushmana "A brief evaluation of the E-commerce deployment in small and medium-sized enterprises". International Journal of Multidisciplinary Research and Development, Vol 10, Issue 5, 2023, Pages 79-83
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