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VOL. 10, ISSUE 11 (2023)
Strategies for maintaining small businesses in the entertainment and hospitality sectors, Abidjan, Ivory coast
Authors
Sylla Mamadou, Roland Ndukong Tangiri
Abstract
Events that cause disruption, like the
COVID-19 pandemic, affect the entertainment and lodging industries by
interfering with client behavior and operational processes. When they are
unable to operate during interruptions, small enterprise owners in the entertainment
and hospitality sectors run the danger of losing money and going out of
business. This qualitative study, which was informed by the blue ocean
hypothesis, sought to understand the methods employed by small-business
proprietors in the hospitality and entertainment industries to maintain how
they operated throughout the COVID-19 pandemic. The people who took part were
seven entertainment and hospitality small company owners from Abidjan, Ivory
Coast who ran profitable operations both before and throughout the COVID-19
outbreak in May 2019. Semi-structured interviews were used to gather the data.
The face-to-face data-gathering process took 20 to 30 minutes. From the
thematic analysis, two themes—communication and customer service—rose. Business
owners are advised to save expenses, ensure customer satisfaction, and maintain
open lines of communication about their operations, goods, and services. The
ability of small company owners in the entertainment and hospitality industries
to maintain their operations is one aspect of the implications for social
improvement. With enduring enterprises, the neighborhood may gain from more
employment prospects, better revenue generation, and more tax receipts.
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Pages:87-92
How to cite this article:
Sylla Mamadou, Roland Ndukong Tangiri "Strategies for maintaining small businesses in the entertainment and hospitality sectors, Abidjan, Ivory coast". International Journal of Multidisciplinary Research and Development, Vol 10, Issue 11, 2023, Pages 87-92
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