Background: Cyber bullying is an issue that has arisen as a result of existing technological advancements. It is a new kind of peer aggression where one or more persons use a technical medium to threaten another. College students are at greater risk of cyber bullying as this age is characterized by autonomy, few responsibilities and more liberty. Aim: This study investigates the difference and relationship between cyber bullying, cyber victimization and depression among urban and rural college students of Jammu district, J&K. It consists of total 200 students, 100(urban) and 100(rural). Incidental sampling technique was used for data collection. Methods: Independent t-test and Pearson correlation were applied for carrying out differences and relationship. Results: The findings of the study are showing a significant difference between rural and urban students on the variables of cyber bullying, victimization & depression. Correlation analysis revealed a significant positive correlation between cyber bullying and depression. A relationship between cyber victimization and depression is also found among urban students, whereas non-significant positive correlation was found among rural students on the variables of cyber bullying, cyber victimization and depression. Conclusion: Mean score of rural students on the variables of cyber bullying, victimization and depression is more than urban college students. This can be suggested that the rural students are more prone to depression than urban students.