Research on tourists is rarely represented in 'responsibility' studies, although tourist research is not a neglected area, from the point of view of sustainable tourism development, tourism has ethics or responsibilities, and the focus is primarily on the public and the private. Prior to the COVID-19 pandemic, tourism was growing steadily, and in some countries, tourism was one of the main contributors to a large share of GDP in the economy. Therefore, tourism has become one of the most important industries worldwide that are connected with economic and social development. To promote responsible development in the tourism sector, a great deal of effort has been made in technology and innovation, with consequences at the organizational level and new consumer needs. Responsible tourism products have faced a number of changes and digitization is one of the most important areas. Digital innovations and technological devices influence the development of a number of industries such as information and communication technology, manufacturing and service industries. Responsible tourism products depend on the cooperation of a number of stakeholders, and the benefits of digital solutions are enabling us to better meet consumer needs and remain competitive in a competitive market. The field changes rapidly.