Consumer buying behavior towards online shopping: An empirical study on Hisar district
Monika, Sarita, Kiran Singh
Consumer buying behavior is total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the market place when purchasing a product or service. The study of consumer behavior depict upon social science in restraint of anthropology, psychology, sociology, and economics. Online shopping is the trouble-free solution for busy life in today’s world. In the past decade, there had been a immense change in the manner of customer’s shopping. Although consumers’ persistence to buy from a physical store, the users or buyers feel very suitable to online shopping. This study is undertaken to understand the behavior of online shoppers through a self-constructed questionnaire of 50 respondents from hisar city. The study revealed that maximum of the respondent’s motive to buy online for save time and comfortable. The respondents prefer to purchase electronic gadgets by male and whereas females buy health care and well-being product. Maximum 50% of respondents are satisfied with online shopping.
Monika, Sarita, Kiran Singh. Consumer buying behavior towards online shopping: An empirical study on Hisar district. International Journal of Multidisciplinary Research and Development, Volume 8, Issue 7, 2021, Pages 118-120