A study on the role of social capital in crowdfunding campaign outcome in Africa
Isaac Okyere Paintsil, Zhao Xicang, Oliver Joseph Abban
Although crowdfunding offers a cost-effective avenue for entrepreneurs to raise funds, not every crowdfunding campaign project receives successful funding. Crowdfunding failure rates over the years ranges from 60% to 87% on Kickstarter and Indeigogo. Various empirical studies have been conducted to explain what contributes to successful crowdfunding campaigns. In this study we examine we examine the determinants of African crowdfunding campaign outcome using social capital theory as theoretical basis. The results suggest that relational social capital, structural social capital, and cognitive social capital have statistical significance on the outcome of a crowdfunding campaign. This study adds to the growing literature on explaining the outcome of crowdfunding campaign based on social outcomes in order to promote the characteristics that determines the level of campaign funding.
Isaac Okyere Paintsil, Zhao Xicang, Oliver Joseph Abban. A study on the role of social capital in crowdfunding campaign outcome in Africa. International Journal of Multidisciplinary Research and Development, Volume 8, Issue 6, 2021, Pages 67-75