A study on customers’ attitude towards localised departmental stores in Coimbatore city
This paper attempts to analyze the Customers attitude towards localised departmental stores in Coimbatore. Departmental store is a small or medium or big retail trading organization. Their main objective was targeting consumers with average household incomes. The Study aims to find out the existing practices of customers regarding purchasing in the Localized Departmental Stores and to study the customer ideas, opinion and preference towards making purchase in the Localized Departmental Stores and also to study the level of customer satisfaction towards the services of the Localized Departmental Stores. For the purpose of the questionnaire was framed and the data was collected from 500 respondents and analysis was done using Chi Square and Average Rank.