Influence of local brands on domestic investor's decision to select investment locations: Case studies in Vietnam
Ai Huu Tran, Thu Nguyen Thi Mong, My Phan Thị Chieu
The objective of the research is to explore and determine the influence of some factors on the decision to choose an investor's location in Vietnam. The study was conducted in Vietnam with a total of 350 issued votes, collected 312 votes, of which 284 were satisfactory votes for analysis. Research results show that to create positive attitudes and behaviors towards local brands is not only characteristic of each investment business but also the investment environment of each locality.