This study examines the relationship between investment in R&D and Reverse Innovation and how Reverse Innovation affects FDI intentions. Based on the limited literature review and findings from the interview, it is apparent that firms are investing a huge sum of money in R&D for the innovation. It also shows that reverse innovation can be explorative and exploitative based on the nature of the business and the level of technology. It also suggests that firm explore and exploit the market based their customer attraction of technology. The analysis also shows that the company interviewed in this study leverage the human resources across the globe.