Financial performance analysis of a bank branch in Bangladesh
Abu Zafar Mahmudul Haq
The objective of the study is to analyze the financial performance of the Gazipur intersection branch of BASIC Bank Limited in the Gazipur district of Bangladesh. The financial performance of the branch was analyzed by using the liquidity ratio, asset utilization ratio, debt utilization ratio and profitability ratio. The findings of the study revealed that the current ratio of the branch was increased over the years. The return on asset ratio was found inconsistent which was followed by cost income ratio. BASIC Bank can apply effective marketing policy for its products and services so that new clients can be interested to take deposits scheme and introduce reward system for good borrowers.