Customer satisfaction on fast food chains among senior high school students of central Mindanao University
Kayle B Dafilmoto, Annie Fritce A Aballe DBM
Customer satisfaction is the heart of the fast food chains or any businesses. It is the basis on whether the business needs improvement or the performance is doing good. Customer satisfaction is the key to customer loyalty which will strengthen the longevity of a business when acquired. Determining customer satisfaction is a very important data for any businesses due to the rise of competition on customers. Therefore, the study is conducted to determine the customer satisfaction of senior high school students in Central Mindanao University. It is a quantitative study where survey is used for data gathering. The data gathered were processed and analyzed through frequency counts, computation of the mean and percentage. The independent T-test and ANOVA was used to determine the relationship of variables. Results revealed that most of the students are satisfied with the product, delivery, service, company, and price. It was also revealed that there is no significant difference in the customer satisfaction when analyzed according to demographic profile due to majority of the students chose satisfied regardless of age, gender, strand, and grade level. The results also showed that there is no significant difference in customer satisfaction when grouped according to product, delivery, service, company, and price.