This study aims to investigate the effect of service quality, company image and promotion on customer satisfaction and loyalty in Indonesian taxi service providers. This research uses explanative, descriptive and quantitative designs. The sample involved in the study was 100 respondents who were selected by a purposive sampling method. Data collection was carried out using a questionnaire. Data were analyzed using structural equation modelling with partial least square approach. The results showed that service quality has a significant influence on customer satisfaction and loyalty. Company image and promotion also have a significant influence on customer satisfaction and loyalty. Meanwhile, customer satisfaction does not significantly influence consumer loyalty.