International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 6, Issue 12 (2019)

The effect of service quality, corporate image, promotion on patient satisfaction within indonesian hospital industry


Endang Saefuddin Mubarok

This research aimed at understanding the effect of service quality, hospital image, and promotion on patient satisfaction within Indonesian Hospital Industry. The multivariate analysis with descriptively and explanatorily-quantitative method was used for this research. The samples of the research were 91 persons. Data collection was carried out using questionnaire instrument to be subsequently analyzed by Structural Equation Modeling (SEM). The results of this study concluded that the quality of service and promotion had a significant effect on patient satisfaction and hospital image had no significant effect on patient satisfaction. Based on the result of the multiple correlation quadratic value calculation (R2), the dependent variable of patients’ satisfaction indicated significant strength value.
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How to cite this article:
Endang Saefuddin Mubarok. The effect of service quality, corporate image, promotion on patient satisfaction within indonesian hospital industry. International Journal of Multidisciplinary Research and Development, Volume 6, Issue 12, 2019, Pages 136-143
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development