Development of marketing is an evolutionary rather than revolutionary process. It is one of the oldest professions in the world. It has its own origin, growth and development. The barter system existed in the initial stage of marketing. The caveman with his surplus produce approached and tried to exchange his produce by accepting the produce he needed i.e. exchange of produce for produce. Marketing as a discipline developed initially in connection with selling physical products. The physical product focus may cause people to overlook the many other services that are marketed. Service sector industries are quite varied. The government sector with its schools and colleges, courts, employment services, hospitals, loan agencies, military services, police and fire departments, post office, regulatory agencies and others are in the service business. The research paper deals with marketing of higher education in particular and other marketing in general. A good part of the business sector, with its airlines, banks, computer service bureaus, hotels, insurance companies, management consulting firms, medical practices, motion picture companies, plumbing, repair companies and real estate firms are in the service marketing. The focus of the paper is on different aspects of marketing of higher education and the various changes takes place, facts in higher education, higher education system in India, planning and developing the educational product, organization of education service, model suggested for the development of educational product, pricing and related other things.