International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 6, Issue 11 (2019)

Consumers perceptions vs Zomato food service application


Jyoti Rani

In the era of digitalization, numerous services are providing by restaurants and food outlets online to their customers. These services can be delivered in various form i.e. applications, web pages, social media, etc. In the paper, the major focus will be on the Zomato food service app on the basis of the buyer’s perception. Buyer perception means how individual customers, groups or organizations select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. The consequences of the study are that the buyer’s perceptions have positive effects on the Zomato food service app.
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