The main objective of the study is to focus the benefits of market segmentation of standard chartered bank. Both primary and secondary data have been collocated to fulfill the objective. The research has shown the segmentation procedure of standard chartered bank with benefits of each segment. The paper has focused the relationship between market segmentation and customers’ satisfaction. Effect of market segmentation on managerial decision making has also shown in the paper. To carry out this research three hypotheses are formulated and tested. Geographic and demographic segmentation of standard chartered bank has focused into the paper. It also focuses on the definition, basis of market segmentation and issues related to market segmentation in detail.