International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 6, Issue 10 (2019)

Political mobolization in the age of social media: A case study of Barack Obama’s presidential campaign


Kritica Negi

The central theme of this chapter is to situate the presence of political parties in the new age of social media. It is important to have a certain understanding of this term social media. While there lies no established consensus on what exactly is social media, this term was, first popularized by O’Reilly. These forms of new media are used in reference to the networking websites like "Face book, Twitter and many more. As argued by Gainous and Wagner in their work "Tweeting to Power" Social media comprises of a wide and growing portion of internet that is modified in a manner that it allows users, and group of users, to create and exchange content, mostly in a fashion which is more interactive and collaborative.
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How to cite this article:
Kritica Negi. Political mobolization in the age of social media: A case study of Barack Obama’s presidential campaign. International Journal of Multidisciplinary Research and Development, Volume 6, Issue 10, 2019, Pages 65-72
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development