The central theme of this chapter is to situate the presence of political parties in the new age of social media. It is important to have a certain understanding of this term social media. While there lies no established consensus on what exactly is social media, this term was, first popularized by O’Reilly. These forms of new media are used in reference to the networking websites like "Face book, Twitter and many more. As argued by Gainous and Wagner in their work "Tweeting to Power" Social media comprises of a wide and growing portion of internet that is modified in a manner that it allows users, and group of users, to create and exchange content, mostly in a fashion which is more interactive and collaborative.